Is your Blog Working For Your Company Site?

Fine so now we know articles is king. And of course since we could creating our very own blogs, (remember blogs is normally short slang for Websites – which can be what their “formal and official” identity is), the majority of our details is going to be “unique” and “Original”. Yet once in a while, since i will be only our, and since we all simply cannot “create” more and more data, we will certainly copy info from other websites. That is neat. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.

Now let me make this obvious. If you are giving a service in people, where your primary business is to offer out links to other places in which people are able to get information, in other words you are a database where people come to get backlinks, because you already have all the explore – that is fine. Because what you will loose in articles, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine looks at. Not with a long taken.

This really is a critical point to keep in mind. Everything we will talk about, every method, right from content to email to email lists to no matter what, has nevertheless one aim in mind. To consistently and constantly increase and build your internet site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate between the end goal as well as the methods. Content (discussed in our first article) is a technique towards the goal of getting classified by a good status on a search results, and the goal is to have got people make use of and come to your web-site or weblog, and produce a “buzz” about it. (We definitely will talk about that much later in our series. )

Let us go back to content for any moment. Below we are referring to something that all writers learn about and are familiar with. Text, thoughts, phrases. Unique, unique text.

So in order to continue on our fairly reasonable path, we all will now focus on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Before explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.

If you have an online site selling scalp beauty products, you will want to offer your materials writing content material around the things you are selling. Definitely if you compose something about the between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and content material of your site. So you definitely will write content articles around your mane supplies. You can expect to write articles on good hair care, method dye hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair site is called “Hair Is Not really Forever”. But this is the site for the time being and we will keeping it as we go along. hairisnotforever also offers a blog. This blog we will call up “SilkyFairHair” and we will put it, for the sake of our model in under the proprietor who is aptly called Mr. Nor Hair. Right now we have as follows:

1 . Web Site – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is usually fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles especially when I are able to the article for the importance of finding the right name.

Thus Mr. Nor Hair great wife, Mrs. Purple Your hair work together. That they create the site, get all of the necessary stuff to sell some thing on it, create a couple of content about scalp and sit back and wait for an people to come beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you state in English language, “Knock. Knock. Good Morning! Any individual Home? ”

Okay the head of hair couple find out about keywords. Therefore they build articles by which EVERY word has the phrase hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their articles is initial, and once they have written two HTML pages of head of hair articles, intentionally placed by their cousin the graphic specialist (who is certainly bald) surrounding the advertisements just for hair companies now they presume they are done!

Woah! Certainly not by a LENGTHY SHOT! Here is exactly where it gets depressing for the uninformed and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are like indices or if you wish, different types. A key word is something that the search engine looks for and validate (in our day), to use as among the parameters on how to list your site.

The keywords we all refer to are in two distinct and totally different places. The 1st in the web page header from the site. about what is known as the section for “meta” tags. We definitely will deal with the meta tag in a distinctive article, even so let us only say they are the keywords most google search look for (with their “bots”) when visiting your blog. An example meta tag pertaining to keywords in our internet site may resemble this:

Again in our article(s) about meta tags all of us will go over these keywords, and meta tags, but for now take it as a granted these are a few of the keywords which is to be in the traguardo tag.

When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and supposed that was what the site was about and listed the internet site under the ones keywords. This was caught on to immediately, and humans getting the crafty devils they are, began itemizing keywords that had not do using their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)

So adult porn sites especially, adopting this as estradiol. yet an additional “fool the engine” approach, would place keywords just like “hair”, “technology” etc . to their meta tags, and give the site an innocuous brand and voila, more traffic.

And so in the never ending battle Search Engines caught about, and does a few issues. They deprecated the importance in the keywords in the meta tags as per to their algorithms, UNLESS this content on the site in fact did match the keywords. Of course , this did not include enough because porn sites will put “real” content material around their particular stuff. Let me give you a ACTUAL example that we find funny, but it is extremely serious.

In one of my personal posts in the blog, you can see my bio which is acquired by search engines like yahoo. The other day My spouse and i received an email from a vintage flame of mine stating “I freaked out. I just googled you, under Allen Gross Article writer, and you are associated with a site about tushy’s! inch So I move and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and definitely I just click and receive led to one other site (no url below as I usually do not want to publicize that site for the purpose of obvious reasons) and I arrive to a porn site which ripped off, out of all the content on the internet, MY profile to put around their porn advertising campaigns. UGH! However, you see that is usually how crafting people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two cases: 1 . You may have keywords in the meta draw (and you need to have them! ) The little Internet search engine “bot” (that is a software program whose job it is to travel and leisure around the Net, never sleeps and never consumes and climbs into all those adult porn sites also!, and picks up information on ALL OF THE sites therefore the information could be categorized), goes to our internet site of hairisnotforever and states the keywords on the webpage. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords in the meta tags for the text and stuff in your site. (Remember Search Engines don’t “see”, they are simply NOT aesthetic (males happen to be visually oriented not Search Engines! ) consequently graphics aren’t taken into account unless you use the in die jahre gekommen tag. ) The methods get more and even more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember classic content! )

2 . You could have no keywords in your traguardo tag and so the engine just looks at your articles.

So the happy couple figures alright lets put the word your hair say, atlanta divorce attorneys sentence by least three times. NO! May do that. Excessive use of a key word is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT over-used.

Now at the time you Google intended for hair items using the phrase “balding”, the major search engines has the key phrase, and dependant on a million parameters decides what position to that specific keyword, hairisnotforever could have, and rss feeds it out.

Hence our couple figures what the hell. All of us will also promote mascara, and they put in a photo advert and the word wimpernbetonung in their keywords, without having any content because of it. Well then will likely to be listed as the last on the last with the last for anyone looking for “mascara”. So for this lesson the formula is definitely:

“Content+Keywords inside the content+Keywords in Meta indicate. ”

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